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Throwing WIDE aside: How to go DEEP with your marketing

Throwing WIDE aside: How to go DEEP with your marketing

When it comes to real estate farming or prospecting, the traditional approach is to go “wide” — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our…

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Hang on to Past Clients

Hang on to Past Clients

Each client is important — even previous ones. To help generate new business, maintaining relationships with previous clients may be one of your keys to success. Here are some reasons to maintain these connections and suggestions on how to make them stronger. In the frequently…

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Beyond the Brand: 7 Ways to Connect and Close

Beyond the Brand: 7 Ways to Connect and Close

If you’ve targeted your top prospects, and you’re sending mailers and hitting them online with digital ads, that alone is an amazing start. But it’s not the extent of what you can be doing to get and keep the attention of your prospects. Here we…

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Are you consistently inconsistent? Break your bad habit in 9 steps

Are you consistently inconsistent? Break your bad habit in 9 steps

9 STEPS TO CONSISTENCY When it comes to winning new or repeat business, it’s critical that agents develop and sustain a consistent presence with top prospects and members of their sphere. However, any agent can tell you that this real estate is, by nature, an…

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Gen Z — the Next Wave of Consumer Game-Changers?

Gen Z — the Next Wave of Consumer Game-Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials — managing considerable debt. Yet simultaneously, they’re gaining traction as the next consumer powerhouse representing billions…

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