Tag archive for Realtor.com - page 2

Realty World Northern CA and NV launch new franchisee

Realty World Northern CA and NV launch new franchisee

Pleasanton — April 22, 2015 —Realty World Northern California and Northern Nevada welcomes Realty World – San Francisco Bay Group as its newest franchisee. Owned and operated by 30-year real estate veteran, John Oei, the San Francisco-based brokerage is dedicated to serving the needs of…

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Zillow Group’s Game of “Chicken”

Zillow Group’s Game of “Chicken”

(This article was originally published via Inman.com Select on March 2nd, 2015) For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015. Large…

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Tomorrow’s Lifestyle Landscape

Tomorrow’s Lifestyle Landscape

To discover ways to truly push the boundaries of progression or innovation, focusing on patterns, behavior and desires of tomorrow’s consumer is essential. Demographics, in their traditional sense, will no longer conform to segmented categories – age, gender, income, marital status, geographical location. Today and…

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I Thought Real Estate Was Local?

I Thought Real Estate Was Local?

Over the course of my career serving the real estate industry, I have spoken to thousands of agents and brokers and there hasn’t been one that ever said their consumers were “national”. Not one has told me they want to attract a consumer located 10,000…

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How Realtor.com can change the listing portal game

How Realtor.com can change the listing portal game

It’s no secret that Realtor.com has lost its mojo over the past 5 years due to Zillow, Trulia, their lack of vision and other market and industry factors. The result is a majority of the Realtor community seeing little to no value in their site,…

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