Archive for Marketing - page 16

Realty World Northern CA & NV Welcomes New Franchisee

Realty World Northern CA & NV Welcomes New Franchisee

  Realty World Northern California and Northern Nevada is proud to announce our newest franchisee, Realty World – Global Network located in San Mateo, CA.Owned and operated by Anncy Ho-English, this Bay Area brokerage services the San Mateo, San Carlos, Redwood City, South San Francisco,…

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Tomorrow’s Lifestyle Landscape

Tomorrow’s Lifestyle Landscape

To discover ways to truly push the boundaries of progression or innovation, focusing on patterns, behavior and desires of tomorrow’s consumer is essential. Demographics, in their traditional sense, will no longer conform to segmented categories – age, gender, income, marital status, geographical location. Today and…

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I Thought Real Estate Was Local?

I Thought Real Estate Was Local?

Over the course of my career serving the real estate industry, I have spoken to thousands of agents and brokers and there hasn’t been one that ever said their consumers were “national”. Not one has told me they want to attract a consumer located 10,000…

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How Realtor.com can change the listing portal game

How Realtor.com can change the listing portal game

It’s no secret that Realtor.com has lost its mojo over the past 5 years due to Zillow, Trulia, their lack of vision and other market and industry factors. The result is a majority of the Realtor community seeing little to no value in their site,…

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Dig Deep: If It’s Not Challenging You, It’s Not Changing You

Dig Deep: If It’s Not Challenging You, It’s Not Changing You

The beginning of a new year always brings reflection. We think about where we started the last year and what we want to achieve next year. As I go through this reflection, it is founded upon perspective, a perspective from many angles in our business….

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