Selling real estate is a rewarding career. We help people build communities, create memories and live a lifestyle fit for their family. It is also an intricate process that requires knowledge, training and experience in many areas. A successful agent knows a partnership with a solid brand and company, one who provides products and services to be competitive, efficient, and profitable, is as crucial as developing your personal skills.
The median age of our clients decreases every year. A generational change requires a shift in how you service them. Today’s clients are informed, tech savvy and mobile. While they have high expectations for our knowledge, transaction skills and business processes, there are fundamental characteristics every client looks for in their agent. A recent study highlighted the characteristics home buyers and sellers look for in the right agent.
Honest and trustworthy 97%
Knowledgeable about the process 92%
Knowledgeable about the market 90%
A good negotiator 83%
A good communicator 86%
Knowledgeable about the local area 77%
Whether you are a new or experienced agent, the expectation and demographics of your clients have shifted. Building a sustainable real estate career for the future must include a strong foundation along with a vision for a progressive business. Stay competitive, stay proactive, build your client database, develop your skills, develop your brand and focus on service. Be the agent your clients are looking for by partnering with a strong, progressive company.
Essentials for success…