Is video the next big thing for marketing real estate?
Published by James Dwiggins under Technology.Is print finally dead?
For some time now, I have been amazed at how fast video has grown on the Internet. Just about every major website uses video more and more to get information out to the public, faster and more interactively. What has also amazed me is how slow real estate has picked up on using video as a marketing tool for both getting the listing and attracting potential buyers.
I did some research last week about what it would cost to video a home for a “potential seller” and the average cost came out to $250. I’ve been in this business for a long time and know that most realtors might think that’s too expensive and would pass it over. However, I also know that over 90% of sellers select their agent over others when video marketing is offered. Well, let’s put it this way… 90% of Generations X & Y would; a growing demographic who are now over 50% of your customers. You see, with video rapidly becoming the most common thing Internet users are looking for, these generations know that the Internet is the most powerful tool to sell their home. Think about it. If you visit MSNBC, CNN, or FoxNews, video is pretty much all they promote on their websites anymore. They wouldn’t be doing this if it weren’t the direction consumers are moving on the Internet.
So my question to all of you is would you spend $250 on a listing if you could beat out your competition even 50% of the time? Or better yet, what’s stopping us from moving toward video as a marketing tool?
James Dwiggins
Chief Strategy Officer
James.Dwiggins@rwnc.net
