Real estate professionals, it’s all up to you. 
In today’s real estate industry, it’s vital for realtors to realize that you are the only messenger that can take the good and positive news to the throng of individuals and families who need to be educated and directed.
As we know, the news media uses a negative spin on most everything for sensational impact. But you, the ‘messenger,’ needs to research the news and find the true interpretation to deliver the positive side… or, what isn’t being said. With all the foreclosure news, bankruptcies of major corporations, and unemployment, it’s a reminder that the economy has a ways to go before there is stability. But it has to start somewhere and the signs of the day show that things are changing once again; this time, in the right direction.
Just two weeks ago, the pending home sales showed a very good increase, rising 6.7% from the previous month and 3.2% from April of last year. This was the third straight month the index has increased, which is a key indicator that the new and existing home sales reported are showing steady increase over the same period of time. This is a strong statement that the housing market is finding its way to stabilizing. April figures on personal incomes increased, which has not occurred on a monthly basis since last September. On an annual basis, personal incomes have increased, albeit not in large numbers, but an increase nonetheless, which fights off much of the doom and gloom that the news media reports so bluntly.
Another great indicator is that consumer confidence jumped in May to the highest level since September of last year. The consumer needs to be on a steady diet of positive confidence building news.
Today’s messenger must study, understand, and deliver the facts about the positive changes in the real estate market. In a previous blog of mine, Differentiate vs. Directional, I mention a statement that carries a significant message: “If it is to be, it is up to me.” Remember it… because it’s up to all of us as real estate professionals.
Dennis Stewart
Vice President & Regional Director
Dennis.Stewart@rwnc.net
