Tradition has its place, but sometimes it doesn’t.
Published by Tei Baishiki under General,Technology.
There are many areas of life where tradition has its place. For instance, this weekend I joined my nephew’s fiancé for the fitting of her traditional red dress to wear in honor of her Chinese heritage at their upcoming wedding reception. Another example… traditional turkey, stuffing, mashed potatoes, yams and pumpkin pie on Thanksgiving. Where “traditional” does not seem fitting these days is in the area of marketing your real estate business. The days of relying on advertising your listings through newspaper or magazine ads, or running a costly ad in the local Yellow Pages just to make sure someone can find you are gone! Really, how often do you refer to the newspaper or the Yellow Pages to find anything these days? I actually groan when the Yellow Page book is dropped on my doorstep. Ugh… that’s actually two groans for the two books they drop at my door simply due to having two phone lines. So much for saving trees!
Today’s world is all about change, change, change. If you aren’t ready to adapt, watch out because those who are will roll right over you; particularly, those who are adapting to the changing ways of communicating with their clients!
It’s a fact that 60% of today’s buyers were born after 1964 (Gen X & Gen Y); 54% first-time buyers are in the 25-34 age group. Do you know how these buyers prefer to communicate? Do your clients want to communicate with you via phone, email, text or Facebook? Do you even ask? If not, then do so! And if you aren’t adept at their means of communication, learn and learn fast! If you didn’t seize the opportunity to attend the previous GEN X & Y seminar hosted by Realty World Corporate, watch for the online video course in the coming months as it provides great insight into how these generations think, communicate and respond. Attending the upcoming Phase II Technology Certification Meetings this month will shorten your learning curve by far, so don’t miss out!
If you are in the real estate business you have no choice but to jump on the “new communications” bandwagon. Do it today or step aside as the agent who knows how to communicate and market to the Gen X & Y populations will be happy to communicate with who may be your next client.
Terri Adamo
Franchise Sales Director
Terri.Adamo@rwnc.net
