Let’s face it… EVERYTHING seems to be changing constantly and rapidly these days. From a real estate industry perspective, this means that most of what we thought we knew in terms of real estate brokerages, brokerage business models, vendor services, mortgage lenders, mortgage products and guidelines, disclosures, technology, marketing, franchise affiliations, etc., is perhaps markedly different then it was from only six months ago.
To give you an example, I engage with licensed brokers and real estate salespeople on a daily basis with the intent to educate them about our new Realty World network. Most often, before I am able to utter the next sentence after introductions are made, I’ll hear something like, “Oh yea, I know all about Realty World,” abruptly shutting down the conversation. Although this might have to do with a restriction on time or simply that they are overwhelmed, shutting down the conversation short changes them on vital information they may not have. While it’s convenient and all too easy, being curious can many times pay big dividends.
The next time a vendor or competitor approaches you with “something new” give them the gift of 10 or 15 minutes of your time and be attentive. Who knows… you just might learn about something you weren’t previously aware of that can greatly impact you, your clients or your business.
Scott Gill
Senior Vice President
Scott.Gill@rwnc.net
