Author Archive

Apr 27 2009

You Don’t Know What You Don’t Know

Published by Scott Gill under General.

meetgreetLet’s face it… EVERYTHING seems to be changing constantly and rapidly these days. From a real estate industry perspective, this means that most of what we thought we knew in terms of real estate brokerages, brokerage business models, vendor services, mortgage lenders, mortgage products and guidelines, disclosures, technology, marketing, franchise affiliations, etc., is perhaps markedly different then it was from only six months ago.

To give you an example, I engage with licensed brokers and real estate salespeople on a daily basis with the intent to educate them about our new Realty World network. Most often, before I am able to utter the next sentence after introductions are made, I’ll hear something like, “Oh yea, I know all about Realty World,” abruptly shutting down the conversation. Although this might have to do with a restriction on time or simply that they are overwhelmed, shutting down the conversation short changes them on vital information they may not have. While it’s convenient and all too easy, being curious can many times pay big dividends.

The next time a vendor or competitor approaches you with “something new” give them the gift of 10 or 15 minutes of your time and be attentive. Who knows… you just might learn about something you weren’t previously aware of that can greatly impact you, your clients or your business.

Scott Gill
Senior Vice President
Scott.Gill@rwnc.net

Apr 01 2009

Franchises and Early Renewals

Published by Scott Gill under General.

website_visitorFranchise contracts, in most industries, range from five to ten years. On occasion, a franchisor may offer early renewal incentives. This is typically done to provide additional services and benefits to their existing franchisees. In addition, early renewal allows the franchisor to position itself to more aggressively develop member resources as well as to expand market share. When market share is expanded, franchisees and franchisors secure increased business opportunities and profit potential. Therefore, early renewals can be advantageous to both parties.

Even if not publically offered, a franchisee can always request an early renewal. An ideal reason a franchisee may consider doing so would be to secure additional privileges or benefits offered in newer franchise agreements which might not have been available in former agreements. Further, royalty and service fees generally increase over time like everything else, so another reason to renew early is to circumvent fee increases that will inevitably occur. It should be noted that the franchisor generally controls the franchise renewal options.

So, if you are a franchisee who is pleased with your franchise relationship and are fully committed to the long term growth of your business, then investigating an early renewal of your franchise is by all means a good thing to do!

Scott Gill
Senior Vice President
Scott.Gill@rwnc.net

Mar 04 2009

Hey… Where Are My Bagels?

Published by Scott Gill under General.

bagel11It seems like title insurance companies have forever been “buying the business” in one form or another from realtors. It’s just the way business “was” done. You know what I mean … FREE farm packages, marketing materials, use of meeting rooms, educational seminars, lunches, dinners, trips, concert/sports tickets, and the list goes on. The “quid pro quo” was always in play and, let’s face it… many partook. The State’s Departments of Insurance have been shaking their heads at title insurance companies for these types of offenses for decades. In reality, they did little to nothing to enforce regulations which were designed to protect consumers. This mentality opened the doors for title insurance interlopers to set up local shops that systematically bought title/escrow business from their realtor clients. However, when the market conditions got tough and the party ended last year, most of those title companies left town or went bankrupt, leaving many realtors and their clients holding the bag. It wasn’t pretty and was costly for many.

Those days are gone in California now that the State Legislature passed Senate Bill 133 http://www.clta.org/e-news/sep2008/sacramentoReport_sb133.html and title insurers are taking this bill very seriously. We have heard that the California Department of Insurance (CA-DOI) in collaboration with the California Department of Real Estate and the IRS are ready, willing and able to make examples and levy BIG FINES against those companies and individuals who violate the rules. Due to California’s fiscal budget crisis, we need to take their threats seriously. In addition, starting this year all Title Marketing Reps are required to be licensed by the CA-DOI and they have been told by the State and their title employers under no uncertain terms that their licenses, jobs, and careers are at risk if they get caught violating the guidelines in this Bill. Compliments of Fidelity National Title, this summary of BS 133 will give you a simple and clear outline of what title insurance companies and their Marketing Reps can and cannot do to secure your business.

Going forward, if you get an offer for freebies from minor or new title insurance companies in your area or from some Title Marketing Rep you don’t know or is new to the business, BEWARE because that “freebie” may cost you and your client more grief than it was worth! In the long run, this industry wide change will be good for the consumer and, ultimately, for the real estate and title insurance industries as well.

Scott Gill
Senior Vice President
Scott.Gill@rwnc.net