More than ever, due to dramatic changes in the economy over the past two years, the principles of credibility and trust are essential in building, or in many instances rebuilding, relationships. No matter what profession you are in, there are many people you reach in the business world who are struggling during these times.
Realizing that the pendulum is constantly swinging, the time has come to re-evaluate our professional model. Honestly, no one knows which direction the pendulum is moving. It is time to adjust from traditional relationship building processes and move toward building long-term relationships that are not pressure-based on one hand and taken for granted on another.
The economy of today needs to be understood fully by all in society through continuous study. With this, you will be ready to transfer hope to those you service, build relationships through educating and enlightening individuals to give them the direction and confidence they need to make home buying and selling decisions. From this, you build trust, loyalty and credibility, and become the source of direction and confidence in this interesting time.
Build confidence in those around you and be in front of people, in all forms of media, so they can grow from your knowledge and offerings. People want direction from people they can trust – make that person you.
As I witnessed things unfold early on the day of the annual Realty World NCA event, it was impressive to watch brokers and agents all meeting and greeting each other. The thing that hit me the hardest is that this group of people that considers themselves real estate professionals, also considers each other close friends, to the point of being ‘family’ members. The conversations started off not with business talk, but instead with catching up on subjects such as family members, trips taken, mutual friends, etc., before moving to conversations of the market.
