The change at Realty World – Golden Hills, San Jose, CA
Published by Scott LeForce under General.Purveyors of goods and services who are at the top of their marketing game rarely use their mouth to draw a prospects attention and then pitch in the prayer of a sale. Rather they use their ears to learn what a potential customer needs and then present a solution that is cost effective and worthwhile.
I mention this because recently I had the privilege of meeting two of our newest members to the Realty World Northern California Family, Robert (Bob) Fernandez and Francisco Gonzalez, co-owners of Realty World – Golden Hills in San Jose, California, formerly Century 21 – Golden Hills. Both are long time veterans of real estate in the South Bay and both knew immediately what their business needed in order to compete in times of rapid change. Bob and Francisco are keenly mindful of the activities it takes to run and profit from operating a real estate brokerage firm with over fifty sales associates and a long book of business.
Since joining Realty World, our meetings have focused on the consolidation of tasks that real estate agents need to do in order to compete and win in the eyes of consumers. Bob and Francisco knew these activities were important and a prerequisite for any successful associate continuing in or just launching their real estate career. Their validation of what we are doing at Realty World was a positive sign to me that we had invested right in terms of bringing the business to the agent.
However, there is more to it than that. If you have attended any of the presentations we have conducted at various industry functions this year; you’ll know that the game of finding real estate and a knowledgeable professional to help is changing. Change is the one constant denominator of all markets.
I expect Realty World – Golden Hills to be one of the companies that will be on top of that game too. It’s my pleasure to introduce them to you and I hope you’ll take a minute to welcome them aboard! Bob and Francisco can be reached by phone at 408-238-5111.
