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Apr 15 2010

More Benefits of Burning Some Shoe Leather

Published by Scott Gill under General.

leather & (shoe)lace

Image by hangdog via Flickr

Following up on the recent door knocking blog post, there are some other benefits of burning some shoe leather that I thought I’d mention:

  • Exercise – which has a multitude of benefits to all of us
  • Fresh air – In spite of recent allergy threats, a bit of time outdoors is proven to boost your mood
  • A sense of daily accomplishment – Rest easier at night knowing you got out and got to know your community
  • Positioning yourself way ahead of the herd!

I was talking to an agent at one of the larger independent real estate firms in the South Bay (who’s now seriously considering acquiring his own RW franchise) who went on to tell me his approach to his current successes in his real estate business. Shoe leather and a big smile… coupled with some technology! He knocks on doors in a very specific 500 home neighborhood for 2-3 hours per day, three days per week. He DOES NOT take short-sale listings! He said they are too time consuming; produce marginal results; are mentally negative and provide inadequate compensation for time spent (ROI). He said very specifically that he picks and chooses only those sellers/properties that he can help successfully. In other words, he has very clear standards for his business, which actually attracts customers to him. He’s doing extremely well [financially] in what many would say is a tough market. I have to say… I haven’t heard an agent speak with such a great sense of optimism about the real estate business and his future in it, in quite awhile.

I closing, while we should always look forward, I think looking in the rearview mirror every once in awhile at some of the “old things” that use to work, might just be back in vogue if we’re willing to bring them to the fore. Think about it!

Posted in General |

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3 Responses to “More Benefits of Burning Some Shoe Leather”

  1. Tina To on 18 Apr 2010 at 9:50 am

    I agree. So far door knocking is still very effective if you catch the right homeowner at the right time. Nothing is more impressive than meeting the homeowner face to face.

  2. Randy Elliott on 18 Apr 2010 at 8:01 pm

    In my 5 years of working in real estate (all in the same RW office) I have never done any door-knocking. But after reading the last two blogs about this subject it actually makes want to seriously consider doing it.

    Thanks!

  3. Scott Gill on 19 Apr 2010 at 4:03 pm

    One more thing … if you don’t consider this a long term effort, don’t waste your time getting started. Figure 12 to 18 months of weekly consistent effort. Plan, prepare, plant, cultivate, weed (as needed) and then HARVEST for years to come! If you stick with it, you will be handsomely rewarded. This why they call it farming :-)