Jul 06 2009

The Commonality of your Blog and your Toothbrush

Published by under General,Technology.

toothbrushTwo times per month (sometimes three) we schedule and conduct our staff meetings; each department makes their presentation on current projects and updates everyone on where we are and where we’re going. Sometimes the meeting is not too much different than what we all talk about in weekly emails, but it is still good to get to the table and get some belly-to-belly time in.

We have fancy grids and graphs that show a myriad of information from accounting reports to newsletter statistics to who just received the most recent lead from our online system. During this morning’s meeting I couldn’t help but hear some of the staff talk about how certain agents receive more leads than others based upon, not only listing inventory, but article inventory. Basically, blogging more is what they were saying.

Think of it like this… the more you blog or post an article to your webpage, the more search engines seem to like you. Your online information becomes “more relevant” to searches because of the frequency of date/time stamping in conjunction with the words you use in your article and information you post. Hence, the more you do this, the more search engines pick up on you and the propensity to attract more consumers is increased.

The concept can be likened to the use of one’s toothbrush. You’re not going to get the results of good oral hygiene without some elbow grease on the business end of your toothbrush. Likewise, blogs in this world need to be used daily and, sometimes two or three times per day, to achieve the desired whiteness, so to speak.

I’m pretty sure you know this by now. So my message to you today is just a friendly reminder.

Scott LeForce

6 Responses to “The Commonality of your Blog and your Toothbrush”

  1. kathleen shaffer on 06 Jul 2009 at 3:14 pm

    oops, forgot to brush today. too busy updating my blogsite

  2. Mike Walters on 07 Jul 2009 at 2:07 pm

    Thanks Scott for the ‘fly-on-the-wall’ view of your meetings. That kind of behind the scenes support is encouraging. So is your comparison of posts and dental hygiene. I’m evolving. My new goal is: ‘a blog a day’ should prevent business cavities.
    Mike Walters

  3. Mark Wisterman on 07 Jul 2009 at 3:15 pm

    I have two escrows closing this month as a result of the new rechnology. If you haven’t started blogging yet you are getting left behind.

  4. Jerry Zanf on 08 Jul 2009 at 10:00 pm

    I was wondering how can other companies such as Intero, Coldwell Banker, Ziprealty, Centary 21 to do online marketing. Look their listing signs on the street. Their system looks very useful. I really want to find a way to get listings. Also,today’s buyers are searching properties online, and some time know well more than a realtor. I found out that I need spend more time to deal with high tech IT guys.
    I am based in West San Jose, and many of my clients are PH.D. I would like to write blog as much as I can even though I am not native English speaker. I have just closed 5 escrows last week. I wouldering how can I custom my own web or blog?

  5. Michael Young on 09 Jul 2009 at 9:21 am

    Jerry…Online marketing in today’s market is focused on social networking, including blogs. Realty World’s technology is the most forward-thinking platform in the real estate industry.

    Not only are our agent websites centered around their individual blog, but the exclusive marketing agreements we have with at least two of the biggest real estate portals, Trulia and Zillow, guarantees expansive exposure that none of the other companies you mentioned can even come close.

    Realty World has even gone one step further with our online video production for listings and agent bios. Having these on your website and being able to use them as a marketing tool to win listings over your competition is setting us apart from the lemmings.

  6. Xavier Vespa on 10 Jul 2009 at 6:07 pm

    Very good point! Creating content for the Web is crucial to make your business “discoverable”. However, in the field of real estate, the competition is stiff, and getting a fair amount of search engine juice can be tricky on some highly-targeted keywords.

    It is a strong plus that your company’s agents have their own blogs (as Michael Young mentions above). You should look into leveraging this blogging power through link-building and cross-posting strategies, if this is not already the case.

    Setting up a consistent cross-blogs keyword strategy is also crucial to be appropriately indexed by search engines and grow your visibility through search engine page results.