Changing the level of attack also changes the level of service
Published by Scott LeForce under Technology.
Undoubtedly, you’re wondering about the future of real estate these days. What daily activities are you going to change that will afford you more opportunities to ‘rock on the porch’ with more customers? Certainly, the sales and marketing experiences of the past four years won’t get you very far, and on top of that, you commanded to lower your operating expenses to meet new times.
I truly believe, and independent reports indicate, that there’s an increasing amount of pent up demand for home purchases. And while sitting on the fence, these prospects are on the Internet researching and comparing information and property data. So, if you’re not participating by providing information and exchanging conversation with these online opportunities, you’ll likely miss out on commissions and referral networking. You know that the next round of homebuyers is going to be smarter and better equipped than before. They have access to all kinds of information and potential relationships in cyberspace. They are judging expertise and approaching the real estate community with a larger degree of caution more now than in recent history. In times of economic turbulence consumer confidence not only can be low, it is suspicious of quality products and services.
This is where changing your level of attack also changes your level of service. Consumers are just like you; they want access to information online in a manner that is easily used in a format that permits them to exchange ideas and questions about not only the property, but information about neighborhoods and a myriad of criteria. Your involvement in providing this information should be activity number one every day. In doing so you’ll experience a more loyal customer and you’ll discover providing great service doesn’t cost you any more money.
The great news is that the platforms we make here at Realty World Northern California and Nevada gives you every tool you need to compete, lower your expenses, increase your income and give you more time for personal goals and objectives. While all our systems greatly benefit you, it is about the consumer and providing them what they demand.
Scott LeForce
President
Scott.LeForce@rwnc.net
Scott,
As ususal you are right on with these comments. Buyers are much better equipped with information than at any time in history. The first real estate company ro realize this and become THE source for buyer information will undoubtedly reign above those who choose to only have a “casual” approach to their online presence. The new REALTY WORLD online experience certainly takes us to the top of the heap. In our area the next challenge is to articulate this story to many of the sellers who expect to see the more “traditional” approaches to the advertising of their properties. Many have not shifted their ideas of advertising away from seeing it in print to seeing it online. The only reason I am doing any print advertising at all is to provide some level of satisfaction to those sellers who aren’t yet up to speed on where buyers are seaching the most for their next home. In an attempt to shift seller expectations I now only advertise property domain names in my print ads.
Thanks again Scott for your investment in our businesses.
You have pushed REALTY WORLD up to the next level. We are so excited about the opportunities you have provided to us. We live in a second home market. The internet has been a very important tool to us. This is where our Buyers start the search for a second home. They are educated when they get here. As an individual Broker the cost to advertise on all the placements you have given us on the internet was cost prohibitive. Thank you for what I call “ramping up the REALTY WORLD presence on the internet.