Federal Reserve Warnings Soon To Be Coming Attractions
Published by Tei Baishiki under General.Government Goes Hollywood in Theaters Across Country
You’ve just bought your tub of buttered popcorn and the $10 half gallon family size soda. You’ve nestled into a squeaky reclining chair and you are patiently waiting in the dimly lit theater for the coming attractions, a sign that your movie will soon begin. The lights soon fade into darkness, the screen becomes alive with sound and light, and as you senselessly shovel handfuls of popcorn into your mouth you’ll notice something a bit different before the movie trailers start… a greeting from the Federal Reserve.
Beginning April 10th, the Federal Reserve will run advertisements targeted at troubled homeowners in an effort to protect them from foreclosure scams. The government hopes these 30 second public service announcements directing them to the Fed’s website will drive homeowners to legitimate non-profit consumer groups who provide foreclosure prevention services for free.
The Fed is paying $9,000 to show the spots in 28 theaters in states hardest hit by home foreclosures — Arizona, California, Florida, Georgia, Michigan, Nevada and Ohio. You can preview the video here or visit www.federalreserve.org for mortgage foreclosure resources and tips on avoiding foreclosure scams.
Cheryl Moretti
Marketing & Technology Coordinator
Cheryl.Moretti@rwnc.net
