Realty World Northern California & Nevada

I’ve seen most of you over the past several months at different functions that I’ve held. As all of you know, I’m a very candid speaker and I come from a belief structure that anything can be done no matter what obstacles are in front of you. That doesn’t mean it won’t be harder or take twice as much work to do it, but if you truly want to achieve something, you and you alone will end up being the reason for success or failure. For six months now, I have been hammering into everyone’s heads that our online presence is one of the largest provided by any real estate company in the U.S. I have been stating that you should go out in the field and use our new National Listings Distribution Program sheets we provide all of you, and get it in front of every consumer you can. We all know that just about every consumer in the U.S. who owns a house wants their home listed on as many real estate websites they can find. Consumers do a ton more research about real estate then they did even five years ago. If you just show potential sellers how we market properties on the Internet, YOU WILL GET BUSINESS! The question, once again, comes down to: “Are you showing them?”

Let me prove my point. One of our brokers sent me an email a few days ago stating that he farms specific neighborhoods with postcards that he created specifically about National Listings Distribution Program and how, if they list with him, he will give them online exposure that no other real estate company can compete with, thereby providing a greater chance of bringing in more buyers and potentially selling their home much faster. Here is a quote from his email: “I have listed and sold approximately 7 listings in this neighborhood in the last 10 months since I started farming it.” That is a pretty amazing number considering none of them are foreclosures! You see, all he is doing is taking business away from his competition. Instead of seeing more competitor signs in the neighborhood, you just see more Realty World ones! In addition to his success, he forces his agents to actually walk neighborhoods with the same postcards and this is another quote from his email: “So far since we started this a week ago, four of my agents are already working on clients generated from these postcard handouts.”

The moral to the story… the real estate market is only as dead as you make it. If you want to do more business, go figure out a way to take the business away from your competition, or simply use the one we just gave you. If you take on this philosophy, you will have more transactions this year than you know what to do with.

James Dwiggins
Chief Strategy Officer
James.Dwiggins@rwnc.net

Tags: do more business with online exposure, marketing properties on the Internet, National Listings Distribution Program, NLD Program, take business away from competition
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