What’s the #1 thing a real estate professional should do with a consumer lead?
RESPOND!
Today’s real estate professionals need to be aware of some pretty important facts:
- Almost three-quarters of all homebuyers (including Internet consumers) consider a real estate agent’s response time an extremely “critical” factor in determining which agent they will choose to work with.
- The agent first to respond is the winner: 47% of Internet buyers and 43% of non-Internet consumers choose the agent who is quickest to respond to their inquiry.
Don’t go unnoticed as a sales professional and don’t let your prospective leads go unacknowledged. Get back to them immediately! It’s imperative for you to know that by responding timely to a phone call or email from a prospective lead interested in seeing a home on a particular day, or ready to buy in a specific area, etc., will get you connected. It’s a domino-effect… once the connection is made and YOU’VE been the agent on top of this client’s inquiries/calls/emails since Day One, what do you think will happen when that client is ready to make a deal? YOU will be the person they choose to do business with!
